West Ukraine Foods
Brand Identity System
Rooted in care, tradition, and nourishment, West Ukraine Foods invites connection through every detail. Because food made by hand deserves design made with heart.
Design Criteria
The brand for West Ukraine Foods merges cultural identity with culinary symbolism. At its core lies a fragment of the Ukrainian coat of arms, a national emblem reinterpreted to highlight pride and origin. Surrounding it are stylized shapes inspired by varenyky, a beloved traditional dish, arranged in a protective and embracing composition. This visual structure reflects the brand’s commitment to family, heritage, and authenticity.
Shapes that make sense
The symbol’s form conveys a sense of care, creativity, and attention to detail — values that define the way West Ukraine Foods approaches each product. The brand not only serves as a cultural ambassador, but also as a visual representation of craftsmanship and devotion to quality.
Typography Selection
The right typography helps the brand to convey its communications while enhancing brand recognition.
The Color Palette
